Adam founded an independent public affairs, communications, digital, and events company that helps clients do Different.™ during the global pandemic.
Drawing inspiration from his time in Norfolk and a memorable Financial Times campaign, dD.'s first ad boldly proclaimed: "We live in different times. It's time to do Different."
With a career spanning 16 years, Adam has navigated small, medium, and large consultancies, as well as in-house roles, before embarking on his entrepreneurial journey and launching a start-up business. His expertise lies in advocating for and safeguarding the interests of organisations, building and protecting their reputations, fostering and managing engagement, and crafting and amplifying their profiles, catering to corporations, SMEs, and trade associations.
Adam offers assistance to various politicians and candidates and has revitalised and oversees a network for conservative communicators. Its base has surged seven-fold, reaching over 1,500 supporters, earning endorsements from one in seven members within the parliamentary Conservative Party.
Beyond his professional pursuits, he dedicates his time to mentoring and providing a job promotion service.
A fervent enthusiast of his industry, Adam is actively engaged with groups, societies, and the livery movement, serving as a Council Member at the PRCA (with a focus on emerging technologies), Public Affairs Committee Member at the CIPR, Court Assistant at the Company of Communicators, Fellow of the Royal Society of Arts, and a Freeman of the City of London. A staunch proponent of the ideals of freedom of thought, freedom of expression, and freedom of the press, he is also a member of the Free Speech Union.
When Adam's not helping his clients or volunteering, you can spot him at La Poule au Pot, UnHerd, or the Carlton, engrossed in a captivating book or flicking through The Spectator and The European Conservative as well as GQ and Esquire, or nurturing dreams of running his own bookshop and do tank.
A graduate in politics from the University of East Anglia, Norwich, he has been a consistent supporter of UEA's 'Difference Campaign' for the past eight years.
Though a proud Yorkshire native, Adam now resides in South London with his long-suffering partner and their two-year-old Labrador, where he authors a community newsletter.
Introducing Albie, Chief Canine Officer at do Different., though he didn't start off as an Albert. Born Kentwone Clementine Boy, this two-year-old Labrador enjoys flaunting his presence in Kennington Park.
Last year, Albie made an appearance in dD.'s seasonal message, barking out: 'Have a holly, jolly Christmas; It's the best time of the year.'
"Adam and I collaborated for a six-year tenure while at DTCC. During this time, he held responsibility for various business lines and co-managed our consultancies in New York, London, Singapore, and Sydney. I greatly admired Adam's working style, as it consistently generated favorable press coverage for my product line and related subjects in our target media. Today, we are once again teaming up as I introduce SSImple to the market."
"Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,500-strong membership, liaising with industry and circa 60 parliamentary patrons, its content (website, newsletter and social), and successful event programme (Home and Levelling-Up Secretaries, Party Chairman, and former Directors of Communications). Well done, thank you, and best wishes, Adam."
"Since 2010, Adam has championed getting more women into politics and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019, and Chairman of Ways & Means in 2020. He is very talented and committed and is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business – I am confident it will be rewarding for you, your clients and the wider society."
"Adam and I have known one another for ten years and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house, and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success and I look forward to us working together again in the future."
"Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received – congratulations on making the bold move."
"Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking (and relationships) are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality – I've no concerns about recommending him to corporations and individuals who need his support."
"Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed."
"Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard working, and well-organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship means he has a strong and loyal network in Westminster and Whitehall with MPs, aides and politicos."
"I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house and we re-connected when his team was searching for a new US agency. After we won the pitch process the two of us were again working together. Adam gets things done and there's never a dull moment. Good luck with your latest venture."
Copyright © 2020-2023. UK Do Different Ltd. All Rights Reserved. UK Do Different Ltd is a private limited company registered in England and Wales (number 12843650) trading as do Different. dD. is VAT registered (number 357468361). Insured by Hiscox, the media and entertainment specialists.