Adam founded do Different., an independent public affairs and communications outfit that can scale up or down to help its clients build back different, in 2020. He has 15 years of experience having worked for small, medium, and large consultancies, and then in-house, before launching his own business during the pandemic.
Adam has developed and delivered purposeful campaigns on behalf of corporations and SMEs, trade associations and individuals working in finance, technology, transport, housing, energy, policy, politics and polling, and advertising and media. He has also backed several friends to get elected and those already in office to reach new heights, and manages the 1,200-strong Conservatives in Communications network, which includes 60 industry and parliamentary patrons.
In addition to mentoring young professionals, Adam now offers a regular jobs promotion service – as part of his drive to deliver 100% employment for conservative communicators.
He is Council Member and Value of PR Lead at the Public Relations & Communications Association (PRCA), Secretary of the Chartered Institute of Public Relations (CIPR) Public Affairs Group, Communications Committee Member and Freeman of the Company of Communicators, and Freeman of the City of London.
Adam believes in freedom of thought, freedom of speech and freedom of the press, and do Different. supports outlets that publish different points of view. He is a Member of the Free Speech Union. When Adam's not helping his clients or volunteering, he likes reading about European and US politics, old and new biographies as well as the odd novel.
Adam has a bachelor's degree in British and European politics from the University of East Anglia, Norfolk, which he has given back to for the past five years.
Originally from Yorkshire, he now lives with his partner of 10 years and their Labrador (meet Albert below) in Kennington, South London, which is where he is a Party member and produces a local e-newsletter.
If there is an area of expertise that you require we will happily work with our partners of choice – including freelance designers, photographers and storytellers – to achieve the desired outcome.
Meet Albert, dD.'s Chief Canine Officer. Though, he wasn't always called this. The breeder registered him as Kentwone Clementine Boy.
Albie is a year-old yellow Labrador puppy who likes to run around in Kennington Park.
He was featured on dD.'s 2022 card woofing 'Have a holly, jolly Christmas; It's the best time of the year.'
"Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,200-strong membership, liaising with industry and circa 60 parliamentary patrons, its content (website, newsletter and social) and successful event programme (Home and Levelling-Up Secretaries, Party Chairman, and former Directors of Communications). Well done, thank you and best wishes, Adam."
"Since 2010, Adam has championed getting more women into politics and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019 and Chairman of Ways & Means in 2020. He is very talented and committed and is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business – I am confident it will be rewarding for you, your clients and the wider society."
"Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success and I look forward to us working together again in the future."
"Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received – congratulations on making the bold move."
"I headed up DTCC's global government relations team (2015-2020), during which time Adam developed our media strategy and executed on it. He also oversaw additional business lines and co-managed four PR consultancies in New York, London, Hong Kong and Sydney. I liked Adam's style of working, which resulted in positive media coverage of our team and our topics across our target press."
"Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking (and relationships) are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality – I've no concerns about recommending him to corporations and individuals who need his support."
"Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed."
"Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard working and well-organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship means he has a strong and loyal network in Westminster and Whitehall with MPs, aides and politicos."
"I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house and we re-connected when his team was searching for a new US agency. After we won the pitch process the two of us were again working together. Adam gets things done and there's never a dull moment. Good luck with your latest venture."