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Adam is the sole founder of a Westminster consultancy specialising in public affairs, communications, digital, and events, with a mission to guide businesses and individuals to do Different.™ dD. leverages the expertise of a diverse team of freelancers.
With 17 years of experience across small, medium, and large agencies, as well as in-house roles, Adam ventured into entrepreneurship, launching his startup. His expertise includes advocating for and safeguarding the interests of organisations, building and protecting their reputations, fostering and managing engagement, and crafting and amplifying their profiles, especially during party political conferences. He serves corporations, SMEs, and trade associations.
Adam's work also permeates right-of-centre politics, with over two decades of active involvement. He supports politicians and candidates, including those running for the London mayoralty, Commons Speakership, and parliamentary seats. He also relaunched and oversees a conservative communicators network, which has grown eight-fold since 2019, now including 1,600 supporters and endorsements from one in ten members of the parliamentary Conservative Party.
In addition to his professional endeavours, Adam mentors others and provides a job promotion service.
Adam's passion for the industry is reflected in his roles in various groups and societies. He is a fellow of the Royal Society of Arts, an elected member of the PRCA's PR and Communications Council and a professional member of its Membership Committee, a committee member of the CIPR Public Affairs Group, a court assistant at the Company of Communicators, and a freeman of the City of London. As a champion for freedom of thought, expression, and the press, Adam is also a member of the Free Speech Union.
Outside of work, Adam enjoys spending time at the Carlton Club, La Poule au Pot, and Old Queen Street Cafe, as well as travelling to Italy and Greece. He is an avid reader of memoirs, biographies, novels, and a variety of newspapers including the Telegraph, Times, and Mail. His magazine preferences include the Spectator, Critic, and European Conservative. Adam also keeps up with UnHerd, Spiked, Matt Goodwin's Substack, and listens to podcasts like Triggernometry and those by the Lotus Eaters and the New Culture Forum. Recently, he has taken up researching his family history and running, favouring routes around Battersea Power Station, Westminster, and Southbank Book Market. Inspired by visits to Washington, D.C., Adam dreams of opening a political bookshop and coffee house, alongside establishing a "do tank."
Adam holds a degree in politics from the University of East Anglia, where he has contributed to UEA's 'Difference Campaign' for eight years.
Originally from Yorkshire, Adam now lives in South London with his partner and their three-year-old Labrador.
Introducing Albie, Chief Canine Officer at do Different., though he didn't start off as an Albert. Born Kentwone Clementine Boy, this two-year-old Labrador enjoys flaunting his presence in Kennington Park, which was once known as Kennington Common and played a pivotal part in the Chartist Movement.
"Adam and I collaborated for a six-year tenure while at DTCC. During this time, he held responsibility for various business lines and co-managed our consultancies in New York, London, Singapore, and Sydney. I greatly admired Adam's working style, as it consistently generated favourable press coverage for my product line and related subjects in our target media. Today, we are once again teaming up as I introduce SSImple to the market."
"Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,500-strong membership, liaising with industry and circa 60 parliamentary patrons, its content (website, newsletter, and social), and successful event programmes. Well done, thank you, and best wishes, Adam."
"Since 2010, Adam has championed getting more women into politics, and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019, and Chairman of Ways & Means in 2020. He is very talented and committed, and he is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business. I am confident it will be rewarding for you, your clients, and the wider society."
"Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house, and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success, and I look forward to us working together again in the future."
"Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received. Congratulations on making the bold move."
"Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking and relationships are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality. I've no concerns about recommending him to corporations and individuals who need his support."
"Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed."
"Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard-working, and well organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship mean he has a strong and loyal network in Westminster and Whitehall with MPs, aides, and politicos."
"I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house, and we reconnected when his team was searching for a new US-based agency. After we won the pitch process, the two of us were again working together. Adam gets things done, and there's never a dull moment. Good luck with your latest venture."
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