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We are a Westminster public affairs, communications, digital, and events consultancy. Our mission? To help businesses and individuals do Different.™
People need partners who understand the big picture, know how to help, and get stuff done. dD.'s expertise, experience, and extensive network can make an impact.
Advocating and safeguarding
your interests
Building and protecting
your reputation
Fostering and managing
your engagement
Crafting and maximising
your exposure
Founded in 2020 (under the advertising line above), do Different. (dD. for short) currently works with or has supported clients on a retained or project basis across various sectors, including:
If your needs extend beyond our core expertise, dD. can seamlessly scale up by collaborating with our partners of choice to make a difference. We work with former No.10 videographers, current parliamentary photographers, graphic designers, and media lawyers.
In line with our values, dD. donates to various charities and causes, such as Battersea Dogs & Cats Home, The Guide Dogs for the Blind Association, Medical Detection Dogs, Westminster Abbey, St. Paul's Cathedral, and St. Bride's Church, Fleet Street. We support the Royal Albert Hall.
dD. reports lobbying activities to the:
We are registered with the Information Commissioner's Office (ICO) under the Data Protection Act 2018 (ZB220792).
Adam Honeysett-Watts runs a Westminster-based public affairs, communications, digital, and events consultancy. Through do Different., he collaborates with a talented network of freelance professionals to help businesses and individuals navigate an ever-changing landscape with confidence and creativity.
With 18 years of experience spanning boutique agencies, a top-three global consultancy, in-house roles, and—since 2020—his own start-up, Adam delivers a fresh approach to problem-solving. He specialises in advocacy, reputation management in the UK media, digital engagement, and maximising exposure at conferences on behalf of corporations, SMEs, and trade associations.
Adam has been active in right-of-centre politics for nearly 20 years, providing strategic advice and tactical support for parliamentary seats, leadership and Speaker bids, and mayoral campaigns. He also leads a thriving network for Conservatives in Communications, which he relaunched in 2019 and oversaw the rebranding of City Hall Conservatives. The group has since grown to over 1,600 supporters, including endorsements from one in ten Conservative MPs. Building on this tried-and-tested model, Adam co-founded Conservatives For Business.
A champion of the communications industry, Adam mentors rising talent, promotes career opportunities through his Job Promotion Service, and contributes to several professional organisations. He is a Fellow of the Royal Society of Arts, serves on the PRCA's PR and Communications Professional Board and Membership Committee, and is a member of the CIPR Public Affairs Group Committee. Adam is also a Court Assistant of the Company of Communicators, a Freeman of the City of London, and a proud member of the Free Speech Union, which advocates for freedom of thought, expression, and the press.
Adam enjoys good food and conversation at favourite London spots such as The Carlton Club, La Poule au Pot, and Old Queen Street Café, and loves travelling to Italy, Greece, and France. A passionate reader of memoirs, biographies, and current affairs, he keeps up with The Telegraph, The Times, The Spectator, The Critic, The European Conservative, and The New Statesman, alongside platforms like UnHerd and Spiked and podcasts from Lotus Eaters and the New Culture Forum. Recently, he has delved into researching his family history and enjoys running scenic routes around Battersea Power Station, Westminster, and Southbank Book Market. One day, he hopes to open a bookshop and coffee house.
Originally from East Yorkshire, Adam studied British and European politics at the University of East Anglia in Norfolk and has supported UEA's 'Difference Campaign' for nearly a decade. Now based in Kennington, South London, he shares his home renovation project with his partner, Alan, and their Labrador, Albert. When escaping the city, they love taking their 20-year-old Land Rover Freelander for some countryside adventures.
Introducing Albie, Chief Canine Officer at do Different., though he didn't start off as an Albert. Born Kentwone Clementine Boy, this three-year-old Labrador enjoys flaunting his presence in Kennington Park, which was once known as Kennington Common and played a pivotal part in the Chartist Movement.
"Adam and I collaborated for a six-year tenure while at DTCC. During this time, he held responsibility for various business lines and co-managed our consultancies in New York, London, Singapore, and Sydney. I greatly admired Adam's working style, as it consistently generated favourable press coverage for my product line and related subjects in our target media. Today, we are once again teaming up as I introduce SSImple to the market."
"Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,500-strong membership, liaising with industry and circa 60 parliamentary patrons, its content (website, newsletter, and social), and successful event programmes. Well done, thank you, and best wishes, Adam."
"Since 2010, Adam has championed getting more women into politics, and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019, and Chairman of Ways & Means in 2020. He is very talented and committed, and he is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business. I am confident it will be rewarding for you, your clients, and the wider society."
"Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house, and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success, and I look forward to us working together again in the future."
"Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received. Congratulations on making the bold move."
"Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking and relationships are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality. I've no concerns about recommending him to corporations and individuals who need his support."
"Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed."
"Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard-working, and well organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship mean he has a strong and loyal network in Westminster and Whitehall with MPs, aides, and politicos."
"I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house, and we reconnected when his team was searching for a new US-based agency. After we won the pitch process, the two of us were again working together. Adam gets things done, and there's never a dull moment. Good luck with your latest venture."
3rd Floor, 45 Albemarle Street, Mayfair, Westminster, London, W1S 4JL
Tube: Green Park (Jubilee, Piccadilly, and Victoria lines) 24-hour telephone: +44 (0)7903 979383
Mon | 09:00 – 17:00 | |
Tue | 09:00 – 17:00 | |
Wed | 09:00 – 17:00 | |
Thu | 09:00 – 17:00 | |
Fri | 09:00 – 17:00 | |
Sat | Closed | |
Sun | Closed |
Copyright © 2020-2025 UK Do Different Ltd. All rights reserved. UK Do Different Ltd is a private limited company registered in England and Wales (No. 12843650), operating under the trade names do Different., Conservatives in Communications, and Conservatives For Business. VAT registered (No. 357468361). Insured by Hiscox UK, specialists in media and entertainment. Website Made in 🇬🇧