Privacy Policy

We respect the privacy of every person who visits doDifferent.uk (the "Website") and who uses the services that we provide and/or promote on our Website (our "Services"), and we are committed to ensuring a safe online experience.

1. Purpose of this policy

This Privacy Policy explains our approach to any personal information that we might collect from you or which we have obtained about you from a third party, and the purposes for which we process your personal information. It also sets out your rights in respect of our processing of your personal information.

This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it, and/or provide you with access to it.

Please also note that this Privacy Policy only applies to the use of your personal information obtained by us - it does not apply to your personal information collected during your communications with third parties. Our Website may use certain web beacons, pixel tags, log files, and other technologies.

2. Who are we?

The Website and our Services are operated by UK Do Different Ltd ("we", "us", or "our"). UK Do Different Ltd is the data controller responsible for your personal information. UK Do Different Ltd is an English company with registered company number 12843650, whose registered office is at 152 Kennington Park Road, London, England, SE11 4DJ.

3. How to contact us

If you have any questions about this Privacy Policy or want to exercise your rights set out in it, please contact us at info@doDifferent.uk.

4. What personal information do we collect and how do we use it?

Our primary goal in collecting personal information from you is to: verify your identity; help us deliver our Services; help us improve the Services and develop and market new services; send you marketing and communications; carry out requests made by you on the Website; investigate or settle inquiries or disputes; comply with any applicable law, court order, other judicial process, or the requirements of a regulator; enforce our agreements with you; protect the rights, property, or safety of us or third parties, including our other customers and users of the Website; provide support for the provision of our Services; recruitment purposes; facilitate payments; and use as otherwise required or permitted by law.

A. Fulfilment of Services

We collect and maintain personal information that you voluntarily submit to us during your use of the Website and/or as part of us providing our Services to you, so that we can fulfil the supply of Services you have engaged us to provide.

Who we share it with: where relevant, we may share your personal information with our partners supplying part of the Services, outsourced service providers or suppliers (including payment providers), our data, web and email hosting providers, market research providers, journalists and media organisations (where we are providing public relations and marketing services), and elected officials and others (where we are providing public affairs services).

Legal basis: it is necessary for us to use your personal information to perform our obligations under any contract we may have with you.

B. Your feedback about Services

From time to time we will ask you to provide feedback about our Services in the form of a survey, to help us improve and monitor the quality of service.

Who we share it with: a third-party customer survey company who assists us with administering surveys (participation is voluntary).

Legal basis: it is in our legitimate business interests to use your feedback for these purposes.

C. Insight and analysis

We analyse your contact details with other personal information observed from your interactions with our Website, our email communications, and our Services. Where you have given consent (where lawfully required), we use log files and similar technologies to collect information including your IP address, a session ID, and information regarding your interests, demographics, and preferences.

Our Website and emails may contain web beacons and pixel tags ("Tags") which allow us to track receipt of an email, count visitors, and collect other aggregated information. We may also use click-through URLs to measure engagement with our communications.

Who we share it with: a variety of third-party service providers who assist with customer insight analytics.

Legal basis: where information is fully anonymised, no legal basis is required. Where it is not anonymised, it is in our legitimate interest to use it to provide good-quality products and services. We will only use location data for insight and analysis where we have your consent.

D. Email marketing

We may use information observed from your interactions with our Website, emails, and Services, and/or your name and email address, to send you marketing communications by email, where you have consented or where we have another lawful basis to do so.

Who we share it with: third-party email marketing providers who assist in delivering our campaigns.

Legal basis: legitimate interest for anonymised use; consent (or another lawful right) for marketing emails to you directly.

E. Business administration and legal compliance

We use your personal information to obtain IT support; comply with legal obligations; obtain legal advice and/or enforce our legal rights; protect the rights of third parties; and in connection with a business transition such as a merger, acquisition, or sale of assets.

Who we share it with: professional advisers such as IT support providers, lawyers, accountants, and/or governmental or regulatory authorities.

Legal basis: legitimate interest for IT support, legal advice, and protecting third-party rights; legal obligation for compliance purposes. We obtain consent before sharing any sensitive personal information.

F. Recruitment

We may use personal information (name, job title, contact details, CV, education, employment history, and similar) to assess your suitability for a role at do Different., and to review our equal opportunity profile in line with applicable legislation. do Different. does not discriminate on the grounds of gender, race, ethnic origin, age, religion, sexual orientation, disability, or any other basis covered by local legislation - all employment decisions are made entirely on merit.

Who we share it with: external recruiters where engaged to find a candidate for a specific role.

Legal basis: steps taken at your request to enter into a contract, or our legitimate interest in making the best recruitment decisions. We will not process special category data except where permitted by law or with your explicit consent.

G. Other

Any other purposes for which we wish to use your personal information not listed above, or any changes to existing purposes, will be notified to you using your contact details.

5. How do we obtain your consent?

Where our use of your personal information requires consent, you can provide it at the time we collect your information, or by informing us by email using the contact details in this policy.

6. Third-party links and services

Our Website contains links to third-party websites and services. When you use a link to leave our Website, or request a service from a third party, this Privacy Policy no longer applies - your interactions are subject to that third party's own rules and policies. We do not monitor, control, or endorse the privacy practices of any third parties.

7. Transfers outside the EEA

Where necessary to deliver our Services, we will transfer personal information to countries outside the EEA, in compliance with our legal and regulatory obligations, including having a lawful basis for transfer and appropriate safeguards in place.

8. How long do we keep your personal information?

We do not keep personal information for any specific period, but will not keep it for longer than necessary for our purposes, taking into account its relevance to our business and our legal and regulatory obligations.

9. Confidentiality and security

We are committed to keeping your personal information secure and take reasonable precautions to protect it from loss, misuse, or alteration - including information security policies, rules, and technical measures against unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction or accidental loss. All employees and data processors with access to personal information are obliged to respect its confidentiality.

10. Your rights

You have the following rights in relation to the personal information we hold about you:

• Right of access - confirmation of whether we're processing your data, and a copy of it.
• Right to rectification - correction of inaccurate or incomplete information.
• Right to erasure - deletion in certain circumstances, such as when we no longer need it or you withdraw consent.
• Right to restrict processing - "blocking" processing in certain circumstances, such as where you contest accuracy.
• Right to data portability - obtaining your data in a structured, machine-readable format, or having it transferred to a third party.
• Right to object - to processing based on legitimate interests, or to direct marketing.
• Rights relating to automated decision-making and profiling - not to be subject to a decision based solely on automated processing that produces a legal or similarly significant effect, subject to certain exceptions.
• Right to withdraw consent - at any time, where consent is our legal basis for processing.
• Right to lodge a complaint - with the UK Information Commissioner's Office (ICO) at ico.org.uk/concerns or by calling 0303 123 1113.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our use of your personal information, or to comply with changes in applicable law or regulatory requirements. We will notify you by email of any significant changes, but encourage you to review this policy periodically.