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Adam is the founder and driving force behind a Westminster-based consultancy specialising in public affairs, communications, digital, and events, with a mission to guide businesses and individuals to "do Different."™ Leveraging the expertise of a talented network of freelance specialists, dD. empowers its clients to thrive in an ever-evolving landscape.
With a career spanning 17 years, Adam has navigated roles in small, medium, and large agencies, as well as in-house positions, before venturing into entrepreneurship by launching a startup. His expertise includes advocating for and safeguarding the interests of organisations, building and protecting their reputations, fostering and managing engagement, and crafting and amplifying their profiles, especially during conferences. He serves corporations, SMEs, and trade associations.
Adam has a two-decade-long involvement in right-of-centre politics, supporting candidates for various roles, including the conservative leadership, London mayoralty, Commons Speakership, and Westminster seats. He also relaunched and leads a conservative communicators network, which has expanded to over 1,600 supporters since 2019, including endorsements from one in ten Conservative MPs.
Adam contributes significantly to the industry, mentoring and offering a job promotion service. He is a Fellow of the Royal Society of Arts, a member of the PRCA's PR and Communications Professional Board and its Membership Committee, serves on the CIPR Public Affairs Group Committee, and is a Court Assistant of the Company of Communicators, as well as a Freeman of the City of London. He champions freedom of thought, expression, and the press as a member of the Free Speech Union.
Outside of work, Adam enjoys time at the Carlton Club, La Poule au Pot, and Old Queen Street Cafe, and, when time permits, in Italy, Greece, and France. He is an avid reader of memoirs, biographies, and a wide range of media, including The Telegraph and The Times, as well as The Spectator, The Critic, The European Conservative, and The New Statesman. His interests extend to platforms like UnHerd, Spiked, Matt Goodwin's Substack, and podcasts such as those by Lotus Eaters and the New Culture Forum. Recently, he has taken up researching his family history and running, favouring routes around Battersea Power Station, Westminster, and Southbank Book Market. Inspired by visits to Washington, D.C., he dreams of opening a bookshop and coffee house, alongside establishing a "do tank."
Adam holds a degree in British and European politics from the University of East Anglia in Norfolk, and he has given back to the UEA 'Difference Campaign' for the past eight years.
Originally from East Yorkshire, Adam now resides in South London with his partner and their Labrador.
Introducing Albie, Chief Canine Officer at do Different., though he didn't start off as an Albert. Born Kentwone Clementine Boy, this three-year-old Labrador enjoys flaunting his presence in Kennington Park, which was once known as Kennington Common and played a pivotal part in the Chartist Movement.
"Adam and I collaborated for a six-year tenure while at DTCC. During this time, he held responsibility for various business lines and co-managed our consultancies in New York, London, Singapore, and Sydney. I greatly admired Adam's working style, as it consistently generated favourable press coverage for my product line and related subjects in our target media. Today, we are once again teaming up as I introduce SSImple to the market."
"Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,500-strong membership, liaising with industry and circa 60 parliamentary patrons, its content (website, newsletter, and social), and successful event programmes. Well done, thank you, and best wishes, Adam."
"Since 2010, Adam has championed getting more women into politics, and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019, and Chairman of Ways & Means in 2020. He is very talented and committed, and he is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business. I am confident it will be rewarding for you, your clients, and the wider society."
"Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house, and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success, and I look forward to us working together again in the future."
"Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received. Congratulations on making the bold move."
"Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking and relationships are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality. I've no concerns about recommending him to corporations and individuals who need his support."
"Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed."
"Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard-working, and well organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship mean he has a strong and loyal network in Westminster and Whitehall with MPs, aides, and politicos."
"I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house, and we reconnected when his team was searching for a new US-based agency. After we won the pitch process, the two of us were again working together. Adam gets things done, and there's never a dull moment. Good luck with your latest venture."
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