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We are a Westminster-based collective specialising in public affairs, communications, digital, and events — helping businesses and individuals do Different.™
People need partners who see the bigger picture, know how to help, and get things done. dD.'s expertise, experience, and extensive network can make an impact.
Advocating and safeguarding
your interests
Building and protecting
your reputation
Fostering and managing
your engagement
Crafting and maximising
your exposure
Launched in 2020 under the advertising line above, do Different. (or dD. for short) has since supported clients on both retained and project-based work across:
If your needs extend beyond our core expertise, dD. can seamlessly scale up by collaborating with our partners of choice to make a difference. We work with former No.10 videographers, current parliamentary photographers, graphic designers, and media lawyers.
In line with our values, dD. donates to various charities and causes, such as Battersea Dogs & Cats Home, The Guide Dogs for the Blind Association, Medical Detection Dogs, Westminster Abbey, St. Paul's Cathedral, and St. Bride's Church, Fleet Street. We support the Royal Albert Hall.
dD. discloses lobbying activities to the:
We are registered with the Information Commissioner's Office (ICO) under the Data Protection Act 2018 (ZB220792).
Adam Honeysett-Watts leads do Different., a Westminster-based collective specialising in public affairs, communications, digital, and events. Working with a trusted network of talented freelance professionals, he helps businesses and individuals navigate a rapidly changing world with both confidence and creativity.
With more than 18 years' experience — spanning agencies (including the world's second-largest), senior in-house roles, and now his own independent venture — Adam brings deep expertise in advocacy, reputation management, digital engagement, and delivering impact at conferences. His clients range from global corporations to UK small and medium-sized enterprises (SMEs) and trade associations across a variety of sectors.
Active in right-of-centre politics for two decades, Adam has provided strategic advice and tactical support on parliamentary campaigns, leadership and Speaker contests, and mayoral bids. He re-founded and oversees the Conservatives in Communications (CiC) network and led the re-branding of City Hall Conservatives. Under his direction, CiC has grown to more than 1,600 supporters, with one in seven Conservative MPs serving as patrons. Building on this model, he co-founded and manages Conservatives For Business (CFB), a platform connecting SME owners & entrepreneurs with elected Conservatives — a passion rooted in his East Yorkshire upbringing, where his family have run small businesses for generations and his great uncle, Arthur, served as Mayor of Beverley during the Second World War.
Adam is also a committed advocate for the communications industry, mentoring emerging talent and promoting career opportunities through his Job Promotion Service. A Fellow of the Royal Society of Arts, he holds multiple roles within the PRCA — serving on the Public Affairs Board, the PR and Communications Board, and the Membership Committee — and was named one of its "25 for 2025" volunteers. He also sits on the CIPR Public Affairs Group Committee, where he received a peer-nominated Volunteer Recognition Award. Adam is a Court Assistant of the Worshipful Company of Communicators, serving during its admission as a full Livery Company on its 25th anniversary, and contributes to its Financial Services Group. He is a Freeman of the City of London as well as a member of the Free Speech Union, which defends freedom of thought, expression, and of the press.
A lover of good food and lively conversation, Adam can often be found at The Carlton Club, La Poule au Pot, or Old Queen Street Café. He is a frequent traveller to Italy, Greece, and France, and an avid reader with a particular interest in memoirs, biographies, and current affairs. His subscriptions include The Daily Mail, The Telegraph, The Times, The Spectator, The Critic, The European Conservative, The New Statesman, UnHerd, and Spiked, alongside a wide mix of Substack newsletters. He regularly tunes into podcasts from Lotus Eaters and the New Culture Forum, listens to BBC Radio 2, and turns to GQ, Esquire, and The Gentleman's Journal for lighter reading.
In recent years, Adam has developed an interest in family history and enjoys running scenic routes around Battersea Power Station, Westminster, and the South Bank Book Market — when not on his Peloton. He dreams of opening a book and antique shop, complete with a coffee and wine bar.
After studying A-level politics at night school alongside sixth form, Adam read British and European politics at the University of East Anglia (UEA) and has proudly supported UEA's 'Difference Campaign' for nearly a decade. The name do Different. itself comes from an old Norfolk saying: "People in Norfolk do things different." Now based in Kennington, South London, Adam shares a home renovation project with his partner, Alan, and their Labrador, Albert. When escaping the Big Smoke, they enjoy countryside adventures in their trusty 20-year-old Land Rover Freelander.
Introducing Albie, Chief Canine Officer at do Different., though he didn't start off as an Albert. Born Kentwone Clementine Boy, this three-year-old Labrador enjoys flaunting his presence in Kennington Park, which was once known as Kennington Common and played a pivotal part in the Chartist Movement.
"Adam and I collaborated for a six-year tenure while at DTCC. During this time, he held responsibility for various business lines and co-managed our consultancies in New York, London, Singapore, and Sydney. I greatly admired Adam's working style, as it consistently generated favourable press coverage for my product line and related subjects in our target media. Today, we are once again teaming up as I introduce SSImple to the market."
"Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,500-strong membership, liaising with industry and circa 60 parliamentary patrons, its content (website, newsletter, and social), and successful event programmes. Well done, thank you, and best wishes, Adam."
"Since 2010, Adam has championed getting more women into politics, and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019, and Chairman of Ways & Means in 2020. He is very talented and committed, and he is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business. I am confident it will be rewarding for you, your clients, and the wider society."
"Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house, and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success, and I look forward to us working together again in the future."
"Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received. Congratulations on making the bold move."
"Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking and relationships are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality. I've no concerns about recommending him to corporations and individuals who need his support."
"Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed."
"Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard-working, and well organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship mean he has a strong and loyal network in Westminster and Whitehall with MPs, aides, and politicos."
"I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house, and we reconnected when his team was searching for a new US-based agency. After we won the pitch process, the two of us were again working together. Adam gets things done, and there's never a dull moment. Good luck with your latest venture."
3rd Floor, 45 Albemarle Street, Mayfair, Westminster, London, W1S 4JL, United Kingdom
Tube: Green Park (Jubilee, Piccadilly, and Victoria lines) Email: info@doDifferent.uk 24-hour telephone: +44 (0)7903 979383
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