Public affairs
Advocating and safeguarding your interests.
Westminster · Est. 2020
We live in different times.It's time to do Different.™
A British public affairs, communications, digital, and events collective - helping organisations and individuals do things Differently.
Annunciator
Independent company operating for six years
Order Paper · I
Services
Communications
Building and protecting your reputation.
Digital
Fostering and managing your engagement.
Events
Crafting and maximising your exposure.
Order Paper · II
Introduction
Launched in October 2020, do Different. (dD. for short) has spent the past six years supporting clients on a mix of retained and project-based assignments.
People need partners who see the bigger picture, know how to help, and get things done. dD.'s expertise, experience, and extensive network can make an impact.
If your needs extend beyond our core expertise, dD. can seamlessly scale up by collaborating with our partners of choice - former No.10 videographers, current parliamentary photographers, graphic designers, and media lawyers.
Transport
ATF Operators Association, Musgrave Transport, Network Rail / Great British Railways Transition Team, Road Haulage Association
Built environment
Registers & compliance
dD. discloses lobbying activities to the Chartered Institute of Public Relations' UK Lobbying Register (UKLR), the PRCA's Professional Lobbying Register, and the Office of the Registrar of Consultant Lobbyists' Register, in accordance with the Transparency of Lobbying, Non‑Party Campaigning, and Trade Union Administration Act 2014. Registered with the ICO under the Data Protection Act 2018 (ZB220792).
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Team
Adam Honeysett-Watts
Founder & Director
A senior public affairs & communications consultant with almost 20 years' experience across agencies, in-house roles, and independent practice. Adam provides strategic advice and practical support in today's fast-moving political, media, and commercial environment, collaborating with a reliable network of talented freelancers.
He is Founder & Director of do Different., a Westminster-based collective helping organisations and individuals grow, adapt, and build resilience through outsourced public affairs, communications, digital, and events services.
His portfolio spans multinational companies, small and medium-sized businesses, and trade associations across both regulated and non-regulated sectors.
Adam is also active in right-of-centre politics. He has advised UK parliamentary, Conservative leadership, and London mayoral campaigns; re-founded and scaled the Conservatives in Communications network to more than 1,700 supporters - including one in seven Conservative MPs; and co-founded and led Conservatives For Business, a platform championing the interests of Britain's overlooked SME community. Adam is a member of the Conservative Christian Fellowship and Conservatives in the City.
His interest in enterprise is rooted in his family's multi-generational haulage business in East Yorkshire, which included his great uncle Arthur Watts, a wartime Mayor of Beverley. Adam is a member of the Federation of Small Businesses.
He is passionate about talent development, social mobility, and professional standards, mentoring emerging communications professionals, and advertising opportunities through his Job Promotion Service.
Adam is a Fellow of the Royal Society of Arts, serves on PRCA's Public Affairs Board, and was re-elected a Court Assistant of the Worshipful Company of Communicators during its 25th anniversary year and admission as a full Livery Company, where he sits on the Military Committee and the Corporate Strategy and Financial Services groups. He is also a Freeman of the City of London and a member of the Free Speech Union, defending freedom of thought, expression, and the press.
Adam read Politics at the University of East Anglia (UEA) after first taking A-level Politics through evening classes at college alongside his sixth form studies. He remains an active alumnus and long-standing supporter of fundraising initiatives, including the UEA Difference Undergraduate Scholarship for students from lower-income families. The name do Different. is inspired by an old saying: "People in Norfolk do things different."
A keen reader of memoirs, biographies, and current affairs, Adam subscribes to a variety of newspapers, magazines, and Substack newsletters.
He enjoys good food and lively conversation, often found at the Carlton, City of London, and Hurlingham clubs, La Poule au Pot, and Old Queen Street Café. Adam loves travelling to Italy, Greece, and France. More recently, he has been researching his family history, running routes that take in landmarks along the Thames, and making regular use of his Peloton. Inspired by his time in Washington, D.C., he harbours a long-term ambition to open a book and antiques shop with a coffee and wine bar.
Born in Yorkshire and now based in Kennington, South London, Adam lives with his partner and their Labrador, Albert. They are renovating a Victorian home and regularly escape to the countryside in their trusty Land Rover.
Albert
Chief Canine Officer
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Backers
Bill Meenaghan - CEO & Co-Founder, SSImple“Adam and I collaborated for a six-year tenure while at DTCC. During this time, he held responsibility for various business lines and co-managed our consultancies in New York, London, Singapore, and Sydney. I greatly admired Adam's working style, as it consistently generated favourable press coverage for my product line and related subjects in our target media. Today, we are once again teaming up as I introduce SSImple to the market.”
Lord Black of Brentwood - Deputy Chairman, Telegraph Media Group“Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact. He is responsible for its 1,700-strong membership, liaising with industry and circa one in seven Conservative MPs as patrons, its content (website, newsletter, and social), and successful event programmes. Well done, thank you, and best wishes, Adam.”
Baroness Laing of Elderslie DBE - former MP for Epping Forest and Chairman of Ways & Means“Since 2010, Adam has championed getting more women into politics, and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019, and Chairman of Ways & Means in 2020. He is very talented and committed, and he is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business. I am confident it will be rewarding for you, your clients, and the wider society.”
Paul Holmes MP (Hamble Valley) - Shadow Housing, Communities, and Local Government Minister“Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house, and now an MP. As I've told him in private, I trust Adam's new adventure will be a big success, and I look forward to us working together again in the future.”
Sarah Atherton - former Wrexham MP and Veterans Minister“Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the general election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received. Congratulations on making the bold move.”
Jan Grasty OBE - former President & Trustee, UN Women UK National Committee“Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking and relationships are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality. I've no concerns about recommending him to corporations and individuals who need his support.”
Kevin Bell - former Worldwide President, Burson-Marsteller, and Patron of Tories in Comms“Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed.”
Robert Condon - Head of Government & Policy Advocacy for EMEA, Ericsson“Adam was integral to helping me build and grow Hume Brophy's UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He's smart, hard-working, and well organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam's charm and good friendship mean he has a strong and loyal network in Westminster and Whitehall with MPs, aides, and politicos.”
Ishviene Arora - President & Co-Founder, Vested“I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house, and we reconnected when his team was searching for a new US-based agency. After we won the pitch process, the two of us were again working together. Adam gets things done, and there's never a dull moment. Good luck with your latest venture.”
Order Paper · V
We'd love to hear from you.
3rd Floor, 45 Albemarle Street,
Mayfair, Westminster, London, W1S 4JL
Tube: Green Park (Jubilee, Piccadilly, and Victoria lines)
WhatsApp- Carlton Club~5 min walk
- Houses of Parliament~15 min tube
- City of London Club~30 min taxi