Founded in 2020, we are an independent public affairs and communications firm.
While networking and relationships remain the keys to success, people also need partners who get the big picture, get what needs to be done and get it done. That's us.
Evidently, we live in different times. In our opinion, it's time to do Different. We look forward to meeting you.
Promoting and defending your business interests.
Building brands, earning trust, protecting reputations and generating new leads.
Adam's the Founder & Director of 'do Different.', an idea that pre-dates more than 14 years of in-house as well as small, medium and large agency experience developing and delivering purposeful campaigns and communications.
He's supported and represented multiple corporations, SMEs and trade associations – predominantly in the finance, technology and retail sectors. Notable names include Bank of America Merrill Lynch, Financial News, J.P. Morgan and The Depository Trust & Clearing Corporation (DTCC); Adobe, Kantar Media, S&P Capital IQ and Temenos; plus, Nestlé, QVC, the National Federation of Retail Newsagents (NFRN) and World Duty Free. His portfolio also extends to transport, housing and political clients.
In 2019, Adam volunteered to relaunch a tired network of industry experts and, today, it has 700+ supporters including 50 business and parliamentary patrons. He has also backed several friends to get elected and those already in office to reach new heights.
Adam has a bachelor's degree in politics from the University of East Anglia, Norwich, which he has donated to for the past five years. He's a Member of the PRCA, Co-Chair of the PRCA Corporate Group and a CiC-Start mentor.
Adam believes in the freedom of speech and freedom of the press and do Different. is keen to support outlets that freely publish different points of view and will call out those that don't.
Adam proactively volunteered to relaunch Tories in Comms and has made an enormous impact in a short amount of time. He is responsible for content, events, business and parliamentary liaison and membership, which involves 700+ supporters (including dozens of patrons), some excellent evenings with the Home Secretary and former Directors of Communications at No10, plus regular and relevant industry updates. Well done, thank you and best wishes, Adam.
Since 2010, Adam has championed getting more women into politics and I was delighted to have him work on my bids to become Deputy Speaker in 2013, Speaker in 2019 and Chairman of Ways & Means in 2020. He is very talented and committed and is bursting with energy for the projects he enjoys. Adam, I wish you the best of British luck with your business – I am confident it will be rewarding for you, your clients and the wider society.
Adam and I have known one another for ten years, and our professional paths have crossed many times. He has been a great support throughout my political career, from being a parliamentary researcher and involved in the youth wing to my experiences as a special adviser, in-house and now a Member of Parliament. As I’ve told him in private, I trust Adam’s new adventure will be a big success and I look forward to us working together again in the future.
Adam was my go-to person at The Depository Trust & Clearing Corporation (DTCC), one of the largest employers in the constituency and in North Wales, and he helped out during the 2019 election. He is extremely reliable, and he continues to offer sound advice about local communications and more. I will be keeping an eye on how things progress and suspect this new offering will be very well-received – congratulations on making the bold move.
I headed up DTCC's global government relations team (2015-2020), during which time Adam developed our media strategy and executed on it. He also oversaw additional business lines and co-managed four PR consultancies in New York, London, Hong Kong and Sydney. I liked Adam's style of working, which resulted in positive media coverage of our team and our topics across our target press, including Bloomberg, CNBC, Financial Times, Forbes, The Hill and Thomson Reuters.
Adam acted as our outside public affairs support, including as secretariat for the UN Women APPG, while I led the NGO's presence in the UK for several years. He's well-connected and understands that networking (and relationships) are the keys to success. Observing from a distance, I am impressed with what Adam has achieved and applaud his continued fight for gender equality - I've no concerns about recommending him to corporations and individuals who need his support.
Adam was part of the Corporate & Crisis Communications team at B-M in London, although it was obvious that he had a flair for public affairs. He was strong in both areas and supported local and global briefs. Adam enjoys a challenge and excels at being client-focused. He's also proven to work well in-house. Adam's flair and entrepreneurial skills have been first-class through his management of Tories in Comms. I'm confident do Different. will succeed.
Adam was integral to helping me build and grow Hume Brophy’s UK public affairs offering from 2010 to 2013, and we have remained in touch ever since. He’s smart, hard working and well-organised. We worked on many challenging and innovative campaigns together, having fun along the way. Adam’s charm and good friendship means he has a strong and loyal network in Westminster and Whitehall with MPs, aides and politicos.
I worked with Adam on a number of accounts at Cognito PR & Marketing. After he left to learn about all things lobbying and crisis communications, I left to co-found a new consultancy in NYC. Years later, Adam moved in-house and we re-connected when his team was searching for a new US agency. After we won the pitch process the two of us were again working together. Adam gets things done and there's never a dull moment. Good luck with your latest venture.
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